AI & Services

Unlimited Free Chat? ChatGPT Just Flipped Its Pricing Model.

OpenAI is giving free users unlimited chats with GPT-5.6 Luna. Text chat limits are going away and the default model is getting an upgrade. Here is what changes on free and paid plans.

· Huuush

Unlimited Free Chat? ChatGPT Just Flipped Its Pricing Model

Key takeaways

  1. 1OpenAI is giving Free and Go users unlimited standard text chat and upgrading their default model to GPT-5.6 Luna.
  2. 2Unlimited applies only to standard text chat. File uploads, image generation, voice, and similar features still have limits, and the API is priced separately.
  3. 3Plus and Pro users get the higher-tier GPT-5.6 Sol and a slider that adjusts reasoning effort for each response.

OpenAI is greatly expanding the free plan for ChatGPT. Users on Free and the low-cost Go plan will get unlimited text chat, and the default model moves up to GPT-5.6 Luna. OpenAI used to cap free users' messages per hour to push them toward paid plans. That strategy is being dropped.

Screenshot of an X post saying free ChatGPT users get unlimited chats with GPT-5.6 Luna
Reference X post: "Free users of ChatGPT will have UNLIMITED chats with GPT-5.6 Luna" (source: @Angaisb_, 2026-08-07)

Unlimited Free Chat: 3 Things Change

1. Unlimited text chat on the free plan: the hourly limit goes away
2. Default model moves from GPT-5.5 Instant to GPT-5.6 Luna: free gets smarter
3. Paid plans move up too: Plus and Pro upgrade to GPT-5.6 Sol and gain a reasoning-effort control

What Free Users Get First: Luna and Unlimited Chat

1. Unlimited text chat

The standard text chat cap goes away for Free and Go users. Until now, free accounts had a limit on messages per hour. Soon you can keep chatting without it. But file uploads, image generation, voice, and similar features still have limits. Unlimited applies only to standard text chat.

2. GPT-5.6 Luna as the default model

The default model for Free and Go users changes to GPT-5.6 Luna. Luna is a lightweight (nano) model in the GPT-5.6 family. It is light, yet a big improvement over the previous default, GPT-5.5 Instant.

Key Luna specs (per OpenAI):

  • Context window: 1,050,000 tokens, enough to handle long documents and codebases in one pass
  • Knowledge cutoff: February 16, 2026
  • Multimodal: accepts text and image input (no audio or video)
  • Accuracy: 62% fewer factual errors than GPT-5.5 Instant

3. The "Think" button

Free and Go users also get a Think button for deeper reasoning on hard problems. When you press it, the model thinks longer before it answers, which helps with complex questions.

What Plus and Pro Still Offer

PlanMonthly price (USD)What changes
Free$0Unlimited text chat, Luna as default model, Think button
Go$8Same as Free, plus existing extras stay
Plus$20GPT-5.6 Sol upgrade, reasoning-effort control
Pro$200GPT-5.6 Sol plus maximum reasoning option

GPT-5.6 Sol: the higher-tier model coming to Plus and Pro only. It makes 68% fewer factual errors than GPT-5.5 Instant, uses less unnecessary formatting, and gives more direct, focused answers.

Reasoning-effort slider: paid users can control how deeply the model thinks on each answer, from quick everyday questions to complex tasks.

Note: the Sol upgrade applies only to ChatGPT chat. The Work and Codex versions are unchanged.

OpenAI Widens the Free Tier and Shakes Up the Subscription Race

1. The gap between free and paid narrows. Free users can now use a fairly strong model without limits, which breaks the old formula that free means you can't get anything good. Some read this as OpenAI, with its 1 billion weekly users, shifting from pushing paid conversion to growing its user base and winning on ecosystem.

2. Lower burden for small-scale work. For developers and business owners who want to try AI agents and automation, unlimited free text greatly lowers testing costs. Keep in mind, though, that API pricing is separate. Unlimited chat applies only to the ChatGPT app. The API you call from your own programs follows existing pricing.

3. Pressure on competitors grows. As free models get better, rivals that keep their strongest models behind paid subscriptions will be forced to rethink their strategy. It will be worth watching how this announcement affects pricing across the AI subscription market.

Unlimited Chat, API Priced Separately

OpenAI has overturned the idea that free is just a teaser and is giving even free users unlimited access to a frontier-class model. Removing the chat cap looks less like a simple perk and more like a strategic move to protect market share.

This week, the default model switches to Luna. Next week, unlimited chat, the Think button, and the Sol reasoning slider roll out in stages (on web, iOS, iPadOS, and macOS).

Related: OpenAI announcement · The Verge · CNET

Frequently asked questions

Can I really chat without limits on the free ChatGPT plan?
The hourly limit on standard text chat goes away. Limits remain on file uploads, image generation, voice, and similar features, so unlimited applies only to standard text chat.
What kind of model is GPT-5.6 Luna?
It is a lightweight (nano) model in the GPT-5.6 family. It supports a 1,050,000-token context window, accepts text and image input, and makes 62% fewer factual errors than GPT-5.5 Instant.
Does unlimited chat apply to API usage?
No. Unlimited chat applies only to the ChatGPT app. The API you call from your own programs stays on its existing pricing.
How do the free and paid plans differ?
Free and Go get Luna as the default model plus the Think button. Plus ($20) and Pro ($200) get the higher-tier GPT-5.6 Sol and reasoning-effort controls. The Sol upgrade applies only to ChatGPT chat; the Work and Codex versions are unchanged.

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