Connect last Reels' results to your next plan
If you post Reels consistently, questions like these come up. Did the videos that got shared a lot differ from the very first scene? What do the videos viewers watched for a long time have in common? Instagram's Edits Assistant is a chat tool inside the Edits app that looks through your account insights and helps carry the results into ideas and script concepts.
From the feature description alone, it can sound like an analytics tool where you ask, "What's working on my account?" But if you write down the posts to compare, the things to observe, and the output you want, you can ask for next week's Reels plan in one go.
Which performance metrics and content will it look at?
According to Meta's official announcement, Edits Assistant interprets content performance using metrics such as follows, views, watch retention, likes, and shares. Comments, trends, and audience interests can also be used for finding ideas, and the announcement describes a feature that helps you come up with hooks, captions, and scripts that fit your account, along with audio suited to a niche topic.
For example, instead of asking only about total views, try putting your best-performing and weakest videos side by side and asking it to compare the first scene, video length, captions, and the questions in the comments. In the creator examples the official blog described too, videos on a certain topic and short video segments led to ideas for the next experiments. One account's example doesn't guarantee the same result for every creator, but it helps in deciding what to compare.
If you sell handmade candles, ask like this
This is an example that puts both comparison and planning into a single prompt. Even if your product or industry is different, you can adapt it by changing just the comparison criteria and the outputs you need.
I'm a solo seller selling handmade candles online. Among my Reels from the past 3 months, compare the 3 that got the most shares with the 3 that got the fewest, and tell me how the first scene, video length, and captions differed. Also look at what customers often asked in the comments. Based on that, write 3 Reels I can post next week, each with a one-line hook, a caption, and a 30-second script.
The point of this request is that it doesn't stop at "give me Reels ideas." It specifies the time period and the number of videos to compare, lists the elements to check, and sets the format by asking for a hook, a caption, and a 30-second script for each of the 3 ideas. Once you get the answer, pick the easiest one to shoot and post it to fit your actual schedule.
Widen your planning with idea and audio suggestions
Rather than repeating a format that performed well as is, you can also show a new scene of the product or something customers were curious about in a different way. When you ask the Assistant for next week's ideas, adding a condition like "also suggest an opening shot and an audio mood that fit each idea" makes your planning options more concrete. The official announcement also introduced features for looking at popular audio and Trial Reels variations.
It works best to use the suggestions as a starting point rather than a finished posting plan. Pick ideas to match the places and time you can shoot, your product stock, and real customer questions, and polish them in your brand's voice.
A week later, look at shares and watch retention again
Planning continues after you hit post. After about a week, you can look at the new video's shares and watch retention alongside earlier videos and ask where the reaction differed. For example, you could ask, "Compare the first 3 seconds and retention curve of this video with last month's most-shared video, and suggest two hooks to change in the next one."
Rather than declaring a formula for success from one result, it is more useful to look at the real posts' topics and shooting conditions together and decide the next experiment. By linking shares and watch retention to your next hook this way, you can build up small changes without starting a big new plan every week.
Open the Assistant in the Edits app
The basic flow the official guide describes is simple. Open the Edits app, tap the chat icon, and ask about your account or content. You can start with a first question like "What's working on my account right now?", which asks what elements are currently working on your account.
The rollout scope is also worth checking. The official blog explains that rollout began on September 30, 2026, for Edits users in the US. That guidance alone doesn't let us say it is available worldwide, including in Korea.
The Assistant is free to use, but there is a daily prompt limit, and the exact number has not been published. A feature that opens up more usage through a Meta One subscription was described at the announcement as coming "soon." The official Edits announcement doesn't state a specific price for the Assistant, so it is more accurate not to attach an unconfirmed monthly subscription fee to the feature. You can find the detailed feature description in the official Edits Assistant announcement.
Start with a small experiment on your next Reel
Compare your high- and low-performing videos by the same criteria and fold the questions that repeat in the comments into your next ideas. Pick the easiest of the three scripts to shoot, then check shares and watch retention again a week later. The key isn't following the AI's answer as is but reflecting what you've observed on your own account in your next hook.
If you also want to sort out your video production process, continue with how to edit Reels videos with AutoClip, the HyperFrames Studio video editing workflow, and how to generate video ideas with anything2explainer.